관광도시 바르셀로나 한식레스토랑의 현황과 고객 특성- 음식만족도에 대한 현지인과 관광객 비교를 중심으로 -

Abstract

In this study, a comparative analysis on the food satisfaction of the locals and tourists was conducted with the Korean restaurants in Barcelona to understand their status and the characteristics of the locals and tourists who use these restaurants. The study was carried out based on the interviews conducted with the operators or managers who operate the Korean restaurants in Barcelona and satisfaction survey conducted with the customers who use the Korean restaurants there. The results of the study are as follows. 1) Most of the restaurants opened about 15 years ago and have been operated by the second-generation immigrants. Their location was scattered into the commercial districts with a lot of floating population. In terms of the main customers, there were differences between the locals and tourists in the target setting and promotional media of the restaurants. In terms of the foods served, there were differences in service and level of food depending on the high class and specialized Korean restaurants. 2) In terms of the main customer base, tourists were mainly women while locals were mainly men. The average age of the tourists was lower than that of the locals, and the proportion of students was high in terms of the occupation. The locals showed higher income and higher consumption in terms of the average monthly cost of eating out. Locals visited Korean restaurants for friendship or atmosphere and stayed there longer while tourists visited the Korean restaurants for the meal through recommendation. 3) In terms of food, the locals were more satisfied, showing 4.2/5 points while tourists showed 3.3/5 points. In the difference test of food satisfaction, the satisfaction for the setting of food of younger local customers was higher, and the customers with a job were more satisfied with tableware. Tourists who visit the Korean restaurants with their family were relatively more satisfied with the taste and setting, and the customers who visit the Korean restaurants through media was highly satisfied with the prices. Therefore, it was determined that the education for adapting to the taste of the locals and tourists and setting of food to attract the customers who use many other Asian restaurants as well as having the Korean restaurants in Barcelona be activated to all without distinction of locals and tourists through the government's promotional marketing is imperative.