대중매체를 통한 기후변화인식이 관광행동의도에 미치는 영향

Title
대중매체를 통한 기후변화인식이 관광행동의도에 미치는 영향
Other Titles
An Analysis of Structural Relationship between Climate Change Cognition by Mass Media and Potential Tourists' Behavioral Intentions : An application of the Extended Theory of Planned Behavior.
Author
김남조
Keywords
기후변화인식; 대중매체효과; 확장된계획행동이론; Climate Change Cognition; Mass Media Effect; Extend Theory of Planned Behavior
Issue Date
2013-02
Publisher
한국관광·레저학회
Citation
관광·레저연구 Journal of tourism and leisure research, Feb 2013, 25(8), P.21-40
Abstract
The purpose of this study is to investigate structural relationship between climate change cognition by mass media and potential tourists’ behavioral intention using the extended theory of planned behavior. This study adopted mass media effect and consequences cognition of climate change as to forecast tourists’ behavioral intention extended. Assumption is that most natural disasters at tourist destination have been reported via the mass media and tourists perceive them and change their behavioral intention on destination. A survey was conducted from June 11th to August 30th, 2012. The results indicated that attitude, subjective norm and perceived behavioral control influenced behavioral intention. Also, the effect of mass media on climate change influenced on consequences cognition of climate change and it influenced on tourist behavioral intention. However, the effect of mass media on climate change did not affect tourist behavioral intention.
URI
http://www.dbpia.co.kr/Journal/ArticleDetail/NODE02319880http://hdl.handle.net/20.500.11754/51792
ISSN
1229-0424
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > ETC
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