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GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원)
BUSINESS ADMINISTRATION(경영학과)
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Author(s)
2015-07
Satisfaction and Loyalty From Shopping Mall Experience and Brand Personality
김종우
2015-06
Effects of Brand Experience and product Involvement Level on Brand Loyalty for Vietnamese Consumers
김보영
2015-06
Effects of brand experience on brand trust, brand satisfaction & brand loyalty: building SPA brands in south korea
김보영
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김종우
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brand loyalty
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brand personality
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brand trust
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customer satisfaction
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loyalty
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product involvement
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retail
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satisfaction
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shopping mall
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Vietnamese consumers
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