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The impact of event quality on fan satisfaction and game attendance in the context of professional soccer in Iran

Title
The impact of event quality on fan satisfaction and game attendance in the context of professional soccer in Iran
Author
현성협
Keywords
event quality; fan satisfaction; game attendance; Iran
Issue Date
2014-04
Publisher
INT MARKETING REPORTS LTD
Citation
INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP; APR 2014, 15, 3, p189-p205
Abstract
The purpose of this study is to examine the relationship between event quality and fan satisfaction and consequent fan attendance of soccer matches in Iran. Data on game quality, augmented service, interaction, outcome, environment, fan satisfaction and attendance were gathered from 260 spectators attending an Iranian premier league soccer match by means of a survey. The results show that, except for interaction, all dimensions of event quality have a significant relationship with fan satisfaction. Moreover, the effect of game quality on fan satisfaction is stronger than other dimensions. The results also confirm the significant relationship between fan satisfaction and attendance. Fan satisfaction is shown to be partially mediating the relationship between event quality and game attendance. Practical implications for facility managers and sports marketers are discussed.
URI
https://www.emeraldinsight.com/doi/pdfplus/10.1108/IJSMS-15-03-2014-B005http://hdl.handle.net/20.500.11754/51003
ISSN
1464-6668
DOI
10.1108/IJSMS-15-03-2014-B005
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > ETC
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