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Medical Hotel in the Growth of Global Medical Tourism

Title
Medical Hotel in the Growth of Global Medical Tourism
Author
현성협
Keywords
price; willingness to stay; medical tourism; Medical hotel
Issue Date
2014-04
Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Citation
JOURNAL OF TRAVEL & TOURISM MARKETING; APR 3 2014, 31, 3, p366-p380
Abstract
This study was designed to identify international patient-travelers' perceived advantages of staying at a medical hotel; to examine associations among perceived advantages, price perceptions, and willingness to stay by considering price perception as mediator; to investigate relative importance among advantage components; and to identify differences in study variables between first-time international medical tourists and experienced/repeat travelers. Eleven advantages were identified in a qualitative study. Findings from a quantitative analysis indicated that dimensions of perceived advantages, price perception, and willingness to stay are, in general, significantly associated. In particular, among advantage components, a decisive role was found for physical convenience in willingness to stay and time/effort savings in perceived price. In addition, level of perceived advantages, price perception, and stay willingness were found to differ significantly between first-timers and repeaters. There has been limited research on the medical hotel. The findings provided valuable insights for both medical-tourism researchers and practitioners.
URI
https://www.tandfonline.com/doi/abs/10.1080/10548408.2013.876955http://hdl.handle.net/20.500.11754/51000
ISSN
1054-8408
DOI
10.1080/10548408.2013.876955
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > ETC
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