SOCIAL MOTIVATIONS AND CONSUMPTION BEHAVIOR OF SPECTATORS ATTENDING A FORMULA ONE MOTOR-RACING EVENT
- Title
- SOCIAL MOTIVATIONS AND CONSUMPTION BEHAVIOR OF SPECTATORS ATTENDING A FORMULA ONE MOTOR-RACING EVENT
- Author
- 김종
- Issue Date
- 2013-09
- Publisher
- SOC PERSONALITY RES INC
- Citation
- Social Behavior and Personality, 2013, 41(8), P.1359-1378
- Abstract
- Our purpose was to examine the relationship between spectator social motivations and sport consumption behavior in the context of Formula One (F-1) motor-racing events. Respondents were spectators who attended 3 F-1 races held in Shanghai, China. Through a structural equation modeling analysis, we found that achievement seeking and salubrious effects were motivating factors related to repurchase intentions. Achievement seeking, entertainment, and catharsis were also motivating factors associated with word-of-mouth intentions concerning F-1 events.
- URI
- http://www.ingentaconnect.com/content/sbp/sbp/2013/00000041/00000008/art00012;jsessionid=5pkaf6glnqf91.x-ic-live-03
- Appears in Collections:
- COLLEGE OF ART AND PHYSICAL EDUCATION[S](예술·체육대학) > ETC
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