Factors influencing Internet shopping value and customer repurchase intention

Title
Factors influencing Internet shopping value and customer repurchase intention
Author
류주한
Keywords
Internet shopping; System quality; Information quality; Service quality; Customer satisfaction; Utilitarian shopping value; Hedonic shopping value; Repurchase intention
Issue Date
2012-04
Publisher
Elsevier Science B.V., Amsterdam.
Citation
Electronic Commerce Research and Applications, 2012, 11(4), P.374-387
Abstract
This research empirically examines the effect of various Internet shopping site qualities on the utilitarian and hedonic values of Internet shopping. The influence of the perceived level of Internet shopping value on customer satisfaction and repurchase intention is also investigated. We perform structural equation analysis with a sample of 293 observations consisting of two different income groups (workforce and student). Our results show that while system and service qualities are critical factors affecting utilitarian shopping value, information and service qualities are the factors most closely associated with hedonic shopping value. These findings suggest that service quality plays a significant role in increasing both utilitarian and hedonic shopping values. Our results also show that the impact of quality factors on Internet shopping values and subsequent repurchase intention differs across the two income groups. (C) 2012 Elsevier B. V. All rights reserved.
URI
https://www.sciencedirect.com/science/article/pii/S1567422312000270?via%3Dihubhttp://hdl.handle.net/20.500.11754/49766
ISSN
1567-4223
DOI
10.1016/j.elerap.2012.04.002
Appears in Collections:
COLLEGE OF INTERNATIONAL STUDIES[S](국제학부) > INTERNATIONAL STUDIES(국제학부) > Articles
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