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Emotion finds a way to users from designers: assessing product images to convey designer’s emotion

Title
Emotion finds a way to users from designers: assessing product images to convey designer’s emotion
Author
류호경
Keywords
product image; emotion-driven design; cognitive responses; emotional responses; physiological responses; SAM (Self-AssessmentManikin); PCA (Principal Component Analysis); GSR (Galvanic Skin Response)
Issue Date
2012-12
Publisher
Inderscience Publishers
Citation
Journal of Design Research, 2012, 10(4), P.307~323
Abstract
Along with a growing interest in emotional design and pleasurable products, it is necessary to understand how designers are able to maintain emotional impacts of their design solutions throughout the design process, and how these solutions can find a way to evoke the intended emotional feeling of the users. The present study first examined emotional responses to early design sketches, and how these responses could be used to check if the emotional impacts of their early sketches were observed in a combinative way of cognitive-linguistic and physiological approaches. Based on the findings of the empirical study, we further discussed how the emotional differences of product images would be generated by product forms. We figured out that good form factors of early design sketches might elicit positive feelings and high arousal states, thereby incorporating semantically meaningful features in the product images.
URI
http://www.inderscience.com/offer.php?id=51171http://hdl.handle.net/20.500.11754/49292
ISSN
1748-3050; 1569-1551
DOI
10.1504/JDR.2012.051171
Appears in Collections:
GRADUATE SCHOOL OF TECHNOLOGY & INNOVATION MANAGEMENT[S](기술경영전문대학원) > TECHNOLOGY MANAGEMENT(기술경영학과) > Articles
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