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데페이즈망 특성을 활용한 패션윈도우 디스플레이 디자인 개발

Title
데페이즈망 특성을 활용한 패션윈도우 디스플레이 디자인 개발
Other Titles
Fashion Window Display Design Development applying the Characteristics of Depaysement
Author
이연희
Keywords
쇼 윈도우; Surrealism; 초현실주의; Depaysement; 데페이즈망; Fashion Window; 패션윈도우; Window Display; 비주얼 머천다이징; Show Window; Visual Merchandising; 윈도우 디스플레이; 자연과학 / General Science; 의식주의 풍습
Issue Date
2014-11
Publisher
한국복식학회 / The Korean Society of Costume
Citation
Journal of the Korean Society of Costume, v.64 no.7, 2014년, pp.57 - 67
Abstract
This study aims to provide visual data from analysis of the Depaysement approaches with new viewpoints to inspire and develop new fashion window design ideas. The literature and existing researches related to Depaysement were analyzed for theoretical review, and Depaysement expression approaches were identified by expression characteristics. Theme concepts using traditional Korean images, which could be applied to fashion window displays in Korea, were established, and K(Korean)-fashion design was created to develop fashion window display design. Then, the Depaysement fashion window display was executed using Adobe Illustrator and Photoshop. The results of this study are summarized below. 'Change of forms and materials' could visualize the factors inducing curiosity, which can directly stimulate the consumption sentiment lying latent in the mind of observers by assigning new values to fashion goods displayed inside windows. Unconscious experience and remarkable stories, which are not possible to encounter in an everyday setting, can be visualized through the window display in 'heterogeneous combination of objects.' 'The location change of an object' could express the refreshing and shocking scene to give weird anxiety and mental contradiction to observers by fashion window display, which could break fixed idea of human beings. 'The change of object awareness' could express contradiction and denial, which could liberate the unconsciousness lying latent inside observers through fashion window display. 'Change of spatial awareness' could create the design which maximized the fashion images of goods displayed by helping the observers to change the space of their unconsciousness selectively at their will through the fashion window display with hidden, strange, ambiguous and variable image like a riddle.
URI
http://koreascience.or.kr/article/ArticleFullRecord.jsp?cn=BSHHBV_2014_v64n7_57
ISSN
1229-6880
DOI
10.7233/jksc.2014.64.7.057
Appears in Collections:
COLLEGE OF HUMAN ECOLOGY[S](생활과학대학) > CLOTHING & TEXTILES(의류학과) > Articles
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