Tour Leaders' Impression Management and Job Performance: Exploring the Moderating Role of Tourists' Self-Monitoring
- Title
- Tour Leaders' Impression Management and Job Performance: Exploring the Moderating Role of Tourists' Self-Monitoring
- Author
- 조남재
- Keywords
- group package tour; impression management; performance rating; tour leader; self-monitoring
- Issue Date
- 2014-04
- Publisher
- TAYLOR & FRANCIS INC
- Citation
- Asia Pacific Journal of Tourism Research, 2014, 19(3), P.356-373
- Abstract
- A tour leader (TL) is a first-line service provider whose performance shapes a tourist's experience and satisfaction during a journey. We examine the moderating effects of the self-monitoring level of group package tour members on the relationship between the use of impression management (IM) tactics by TLs and tourists' subsequent job performance ratings (PRs) of a TL. Data from 485 responses of tourists from 59 outbound tour groups in Taiwan revealed that TLs' use of positive IM tactics - that is, ingratiation, self-promotion, and exemplification - is positively related to tourists' PRs. In contrast, their use of non-positive IM tactics - that is, supplication and intimidation - is negatively related to tourists' PRs. Furthermore, tourists' self-monitoring appears to weaken the effects of supplication and intimidation on their PRs. We also found that tourists' level of self-monitoring is a stronger moderator when TLs use supplication than when they use other tactics.
- URI
- https://www.tandfonline.com/doi/abs/10.1080/10941665.2012.749928http://hdl.handle.net/20.500.11754/48146
- ISSN
- 1094-1665; 1741-6507
- DOI
- 10.1080/10941665.2012.749928
- Appears in Collections:
- GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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