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패션윈도우 디스플레이에 나타난 데페이즈망(Depaysement)-미국, 프랑스, 일본, 백화점을 중심으로

Title
패션윈도우 디스플레이에 나타난 데페이즈망(Depaysement)-미국, 프랑스, 일본, 백화점을 중심으로
Other Titles
Depaysement expressed in Fashion Window Display -Focused on Department stores in US, France and Japan-
Author
이연희
Keywords
데페이즈망; 초현실주의; 비주얼 머천다이징; 윈도우 디스플레이; Depaysemen; surrealism; visual merchandising; window display
Issue Date
2014-04
Publisher
한국복식학회
Citation
한국복식학회지, Apr 2014, 64(3), P.1-12
Abstract
The purpose of this study is to investigate the Depaysement techniques in a new perspective, which are applicable to fashion window display. It was investigated by studying the case of Depaysement expressed in contemporary fashion window display. The analysis object of this study was limited to window displays shown at the world's most famous department stores in the last five years. The data was collected through related specialty publications and each department store's websites. The framework for analysis of this study is established by relevant precedent studies. The results of this study were drawn form comparative quantitative analysis from an expert group. Through the study, the characteristics of Depaysement in the contemporary fashion window display were classified into 'Change of forms and materials', 'Heterogeneous combination of objects', 'Location change of an object', 'Conversion of recognition on an object' and 'Change of spatial awareness'. The expression approaches were 'Change of scale', 'Change of materials', 'Combination of heterogeneous objects', 'Heterogeneous combination', 'Arrangement of object in a strange space', 'Change of display method', 'Overlapped object', 'Paradoxical image', 'Variable awareness of boundary' and 'Reorganization of interior space and change of materials'.
URI
http://www.dbpia.co.kr/Journal/ArticleDetail/NODE06676042
ISSN
1229-6880
Appears in Collections:
COLLEGE OF HUMAN ECOLOGY[S](생활과학대학) > CLOTHING & TEXTILES(의류학과) > Articles
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