The purpose of this study is to analyze ``factor structure`` of festival experiences. In order to examine the quality of a festival``s experience, focus on essentiality of the experience is needed, rather than looking at the over management of the festival``s service. This study``s results indicate that the structure of a festival``s experience consists of five constructive concepts: ``playfulness``, ``deviation``, ``accompaniment``, ``sacredness``, and ``placeness``. In spite of the fact that ``playfulness`` and ``deviation`` are known for their vitality conceptually, this study reveals that the traditional concepts of a festival (accompaniment and sacredness) also have influence on the festival experience. Also, it is important that a festival provides an existential, constructive, and objective authenticity for the festival participant who might experience a sense of alienation in everyday life. This allows the participant to take part in a ritual and somewhat retrieve their lost experience. This study attempted an empirical investigation on a festival experience that was only until now explored conceptually. Through this research, a scale was developed to assist in measuring conceptual characteristics of a festival`s experience.