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컨벤션 체험을 통해 형성된 참여자의 컨벤션센터 애착이 스토리텔링 및 도시이미지에 미치는 영향: 기업의 사회적 책임에 대한 조절효과와 함께

Title
컨벤션 체험을 통해 형성된 참여자의 컨벤션센터 애착이 스토리텔링 및 도시이미지에 미치는 영향: 기업의 사회적 책임에 대한 조절효과와 함께
Other Titles
The Formation of Attachment to Convention Center Via Convention Experiences and its Effect on Storytelling and City Image : The Moderating Role of Perceived Corporate Social Responsibility
Author
현성협
Keywords
컨벤션 체험; 애착; 스토리텔링; 도시이미지; 기업의 사회적 책임; Convention Experiences; Attachment; Storytelling; City Image; Corporate Social Responsibility
Issue Date
2014-08
Publisher
한국관광레저학회 / The Korea Academic Society Of Tourism And Leisure
Citation
관광레저연구 / JOURNAL OF TOURISM&LEISURE RESEARCH, 2014, 26(6), p397-415
Abstract
This study aimed (1) to identify convention experience factors in enhancing attachment toward convention center, (2) investigate the relationships among attchment to convention center, storytelling of convention and city image, and (3) test the moderating role of CSR in the relationship between convention experiences and attachment. To test the proposed model empirically, we analyzed the data from 313 visitors of BEXCO in Busan. The findings showed that (1) three of four convention experiences (education, entertainment, esthetics and escapism) positively effect on developing attachment toward convention center except entertainment, (2) the attachment to convention center has a positive effect on both storytelling and city image and storytelling influences city image significantly, and (3) CSR plays as a significant moderator in the relationship between education experience of convention and attachment to convention center. This research offered useful practical implication as well as theoretical implication.
URI
http://www.dbpia.co.kr/Article/NODE02489729http://hdl.handle.net/20.500.11754/46834
ISSN
1229-0424
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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