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dc.contributor.author현성협-
dc.date.accessioned2018-03-14T07:21:13Z-
dc.date.available2018-03-14T07:21:13Z-
dc.date.issued2014-07-
dc.identifier.citation관광레저연구, 2014, 26, P.233-248en_US
dc.identifier.issn1229-0424-
dc.identifier.urihttp://www.dbpia.co.kr/Article/NODE02452533-
dc.identifier.urihttp://hdl.handle.net/20.500.11754/46767-
dc.description.abstractThe purpose of this study was to investigate factors driving a convention center's brand prestige. It also examined the relationship between a convention center's brand hearsay and service quality mediated by brand prestige. Moreover, it was to identify the moderating role of attention to social comparison information. The suggested theoretical model was empirically tested through structural equation modeling(SEM) of data collected 313 visitors at BEXCO in Busan. The results revealed that three factors of brand hearsay(controlled communication, publicity, and word of mouth) showed a positive effect on the convention center's brand prestige. The results also showed that brand prestige positively influenced three sub-dimensions of the convention center's service quality. Attention to social comparison information played a moderating role in the relationship between publicity and brand prestige. The findings suggested theoretical and practical implications for convention marketers.en_US
dc.language.isoko_KRen_US
dc.publisher한국관광레저학회en_US
dc.subject컨벤션센터en_US
dc.subject브랜드풍문en_US
dc.subject브랜드명품지수en_US
dc.subject서비스품질en_US
dc.subject사회비교정보집중도en_US
dc.subjectConvention Centeren_US
dc.subjectBrand Hearsayen_US
dc.subjectBrand Prestigeen_US
dc.subjectService Qualityen_US
dc.subjectAttention to Social Comparison Informationen_US
dc.title컨벤션센터의 브랜드 풍문이 컨벤션센터의 명품지수와 컨벤션센터 서비스 품질에 미치는 구조관계에 관한 연구: 사회적 비교 정보 집중도의 조절효과와 함께en_US
dc.title.alternativeThe Relationship of a Convention Center's Brand Hearsay on a Convention Center's Brand Prestige and Service Quality: A Moderating Role of Attention to Social Comparison Informationen_US
dc.typeArticleen_US
dc.relation.no5-
dc.relation.volume26-
dc.relation.page233-248-
dc.relation.journal관광레저연구-
dc.contributor.googleauthor안영주-
dc.contributor.googleauthor김인신-
dc.contributor.googleauthor현성협-
dc.relation.code2014000435-
dc.sector.campusS-
dc.sector.daehakCOLLEGE OF SOCIAL SCIENCES[S]-
dc.sector.departmentDIVISION OF TOURISM-
dc.identifier.pidsshyun-
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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