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Cross-country differences in consumer cosmopolitanism and ethnocentrism: A multilevel analysis with 21 countries

Title
Cross-country differences in consumer cosmopolitanism and ethnocentrism: A multilevel analysis with 21 countries
Author
한충민
Keywords
CULTURAL-VALUES; ATTITUDES; ORIGIN; BEHAVIOR; BRANDS; WORLD; BIAS; CONSEQUENCES; MATERIALISM; ANTECEDENTS
Issue Date
2018-01
Publisher
WILEY
Citation
JOURNAL OF CONSUMER BEHAVIOUR, v. 17, NO 1, Page. 52-66
Abstract
The purpose of this study is to empirically investigate the country-level antecedents of cross-country differences in consumer cosmopolitanism and consumer ethnocentrism (CET) using samples from 21 nations. Country-level antecedents have not been examined extensively in the past, in spite of their importance in understanding consumer behavior across countries. Specifically, we perform a multilevel analysis with various country-level cultural and economic antecedents as between-country factors and individual-level demographics as within-country covariates. Our findings show that the level of consumer cosmopolitanism in a country is related to several country-level factors. It was found to be high in more individualistic, less masculine, and high-uncertainty-avoidance cultures; developing countries; and countries with trade surpluses. On the other hand, CET had a high level in economically open countries. In addition, CET was higher among older consumers across countries.
URI
http://onlinelibrary.wiley.com/doi/10.1002/cb.1675/abstract;jsessionid=14E98AC4EAC0B863B2127A75184409A5.f02t01http://hdl.handle.net/20.500.11754/45320
ISSN
1472-0817; 1479-1838
DOI
10.1002/cb.1675
Appears in Collections:
GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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