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알러지 인식과 알러지 방지 침구 구매행동

Title
알러지 인식과 알러지 방지 침구 구매행동
Other Titles
Allergy Recognition and Purchase Behavior for Anti-allergy Bedding Products
Author
박명자
Keywords
인식; 알러지방지; 침구류; 구매행동; Recognition; Anti-allergy; Bedding products; Purchase behavior
Issue Date
2013-12
Publisher
한국의상디자인학회 Korean Fashion & costume Design Association
Citation
한국의상디자인학회지 Journal of the Korea Fashion & Costume Design Association, 2013, 15(4), P.175-194
Abstract
Collection of data for this study was conducted by 271 questionnaire responded by the consumers of purchasing anti-allergy bedding products, and analysed statistically using SPSS. Research results through the questionnaire, it was determined to be the cause of allergic disease consumers most house dust mites. Recognition and recognition of house dust mite habitat, bedding called the most recognized. The anti-allergic bedding purchase motives and intelligence recommendations salesman recommendations and store display products that have the greatest impact. Highly educated respondents were more important role in the salesperson’s recommendations and famous brand awareness to purchase. Higher income level of the respondents buy anti-allergic bedding for allergy symptoms allergy preventive and mitigation efforts. Quality ratings sewing, color, laundry management was more important in women than in men. The ages 20 to 30 showed that respondents think that more important than plush and brand. More than 40, laundry convenience is more important. Sewing and laundry management respondents of high school or less. Properties for the anti-allergic bedding satisfaction in women than in men, laundry, storage convenience, to prevent dust skimp on the effects of satisfaction was convenient. 30-40s for light weight than satisfaction, high durability and anti-allergic effect on satisfaction was higher than 20 respondents more than 50 respondents. Than 20 respondents more than 40 respondents also appeared to be more about the durability that meets. Anti-allergic bedding was soft to the touch, warmth, dust Blow out prevention effects, anti-allergic performance satisfaction of the properties has a positive effect on repurchase intent. It were also identified as important anti-allergic bedding inclined to the performance of a soft feel and anti-allergic recommended.
URI
http://www.dbpia.co.kr/Article/NODE02388082http://hdl.handle.net/20.500.11754/45145
ISSN
1229-7240
Appears in Collections:
COLLEGE OF HUMAN ECOLOGY[S](생활과학대학) > CLOTHING & TEXTILES(의류학과) > Articles
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