카지노기업의 사회적 책임에 대한 기업과 정부 간 상호지향성 분석

Title
카지노기업의 사회적 책임에 대한 기업과 정부 간 상호지향성 분석
Other Titles
An Analysis on the Co-orientation toward Corporate Social Responsibility between Casino Corporation and Stakeholders: A Case of the Open Casino Corporation
Author
이연택
Keywords
카지노기업; 기업의 사회적 책임; 상호지향성 모델; 커뮤니케이션; Casino Corporation; Corporate Social Responsibility; Co-Orientation Model; Communication
Issue Date
2013-02
Publisher
한양대학교 관광연구소
Citation
관광연구논총, Feb 2013, 25(1), P.47-70, 24P.
Abstract
The Purpose of this study was to analyze the degree and formation of co-orientation toward corporate social responsibility between casino corporation and government. The literature review covered the concepts of casino industry, corporate social responsibility and also trends of research related to this topic. Based upon previous researches, an analysis model of co-orientation was designed. The activities of corporate social responsibility were grouped into five factors such as economic, legal, ethical, philanthropic, and local community contribution responsibility factors. For this study, 163 samples were collected from casino corporation and government. The findings of this study revealed that the degree of co-orientation toward corporate social responsibility between casino corporation and government was very low, and the formation of co-orientation indicated ``false consensus`` between those groups. As a conclusion, theoretical and practical contributions were elaborated and the limitations of the study were discussed. The study suggested that casino corporation should have strategical approaches to enhance the degree of co-orientation between casino corporation and government.
URI
http://www.dbpia.co.kr/Journal/ArticleDetail/NODE06564194http://hdl.handle.net/20.500.11754/44440
ISSN
1226-8054
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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