카지노기업의 사회적 책임에 대한 기업과 정부 간 상호지향성 분석

Abstract

The Purpose of this study was to analyze the degree and formation of co-orientation toward corporate social responsibility between casino corporation and government. The literature review covered the concepts of casino industry, corporate social responsibility and also trends of research related to this topic. Based upon previous researches, an analysis model of co-orientation was designed. The activities of corporate social responsibility were grouped into five factors such as economic, legal, ethical, philanthropic, and local community contribution responsibility factors. For this study, 163 samples were collected from casino corporation and government. The findings of this study revealed that the degree of co-orientation toward corporate social responsibility between casino corporation and government was very low, and the formation of co-orientation indicated ``false consensus`` between those groups. As a conclusion, theoretical and practical contributions were elaborated and the limitations of the study were discussed. The study suggested that casino corporation should have strategical approaches to enhance the degree of co-orientation between casino corporation and government.