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레크리에이션 전문화에 따른 자전거이용자 세분화 및 유형별 주행환경 선호도 차이분석

Title
레크리에이션 전문화에 따른 자전거이용자 세분화 및 유형별 주행환경 선호도 차이분석
Other Titles
Analyses on Cyclists` Segmentation and Cycling Environment Preferences According to Recreation Specialization
Author
김남조
Keywords
이용자세분화; 레크리에이션전문화; 자전거이용자; 주행환경선호도; 자전거도로; Recreation specialization; 자전거이용자cyclists; Cycling environment preference; Cycle lane
Issue Date
2012-02
Publisher
한국관광학회
Citation
관광학연구, 2012, 36(6) P.253-274
Abstract
The aim of this article is to classify cyclists` characteristics according to their recreation specialization level and to identify differences in preferences for cycling environments amongst the sub-groups. The sample was drawn from 39 online cyclist clubs which comprise greater than 10,000 members. Cluster analysis showed that respondents were divided into categories of high, medium, and low specialization according to their behavioral, affective and cognitive dimensions of specialization. Futhermore, there were significant differences in some factors of environment preferences among three groups. The High specialization group prefers ``connectivity with outside of cycle lane`` more than the low specialization group, while the low specialization group prefers ``amenities`` more than the medium specialization group. The study applies recreation specialization theory towards cyclists, and measures specialization levels using multi-dimensional scales including behavioral, affective, cognitive dimensions. Consequently, the results suggest that cyclists also represents a scope of specialization.
URI
http://kiss.kstudy.com/thesis/thesis-view.asp?key=3156693
ISSN
1226-0533
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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