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The Influence of Virtuality on Social Networks Within and Across Work Groups: A Multilevel Approach

Title
The Influence of Virtuality on Social Networks Within and Across Work Groups: A Multilevel Approach
Author
김민수
Keywords
computer-mediated communication; hierarchical linear modeling; multilevel analysis; social networks; virtuality
Issue Date
2011-09
Publisher
M E SHARPE INC, 80 BUSINESS PARK DR, ARMONK, NY 10504 USA
Citation
JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, Vol.28, No.1 [2011] , p351-386
Abstract
We examine how the virtuality of work context influences individuals' social networks within and across work groups. Given this purpose, we develop a multilevel research framework that explores the effects of different levels of virtuality on one's intra-group tie strength and extra-group network range based on the computer-mediated communication theory, the proximity theory, and the social network theory. The results of the hierarchical linear modeling indicate that the individual-level virtuality (use of personal and communal communication technologies) significantly influences one's intra-group tie strength and extra-group network range. Moreover, the results show that the effects of individual-level virtuality on social networks vary depending on the group-level virtuality, such as geographic/temporal dispersion and technological support. By illuminating how individuals' social networks can be developed through the appropriate use of personal and communal communication technologies in the context of a virtual group, this study provides useful insights into the mechanics that underlie effective virtual work.
URI
http://www.tandfonline.com/doi/abs/10.2753/MIS0742-1222280111
ISSN
0742-1222
DOI
10.2753/MIS0742-1222280111
Appears in Collections:
GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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