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B2B 시장에서의 서비스 편의성이 관계성과에 미치는 영향 : 관계적 요인의 매개효과 분석

Title
B2B 시장에서의 서비스 편의성이 관계성과에 미치는 영향 : 관계적 요인의 매개효과 분석
Other Titles
Effect of Service Convenience on the Relationship Performance in B2B Markets: Mediating Effect of Relationship Factors
Author
한상린
Keywords
산업재 서비스; 결정편의성; 접근편의성; 거래편의성; 편익편의성; 사후편익편의성; 서비스편의성; 관계만족; 관계몰입; 관계성과; Business service; decision convenience; access convenience; transaction convenience; benefit convenience; post-benefit convenience; service convenience; relationship satisfaction; relationship commitment; relationship performance
Issue Date
2011-10
Publisher
한국유통학회
Citation
유통연구, 2011, 16(4), P.65-93
URI
https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART001599575
ISSN
1226-9263
Appears in Collections:
GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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