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여행상품의 지각된 가치가 만족과 행동의도에 미치는 영향 - 제주 패키지 상품 이용객을 대상으로 -

Title
여행상품의 지각된 가치가 만족과 행동의도에 미치는 영향 - 제주 패키지 상품 이용객을 대상으로 -
Other Titles
Research Articles : An Effect of Perceived Value of Package Tour Product on Satisfaction and Behavioral Intention
Author
정철
Keywords
지각된 가치; Perceived value; 패키지 상품; Package tour product; 만족; Satisfaction; 행동의도; Behavioral behavior
Issue Date
2011-09
Publisher
한국관광학회
Citation
관광학연구, Vol.35, No.7 [2011], p275, 23p.
Abstract
This study was to examine relationships among the perceived value, satisfaction and behavioral intention of Jeju package travellers. Questionnaire survey was conducted to domestic tourists departing Jeju island and a total of 334 samples were finally used for the analysis. The result of factor analysis delineated four factors of the perceived value of Jeju package tour product: emotional value, functional-quality value, functional-price value and social value. Results of regression analysis indicated that there was a positive relationship between respondents` evaluation on the perceived value of the product and their level of overall satisfaction. Results also showed that the respondents` perceived value was positively associated with their behavioral intention. More specifically, out of five dimensions of perceived value of the products, functional-quality value most significantly influenced on the visitor satisfaction and behavioral intention. Practical implications and limitation of the study were discussed at the end of this study.
URI
http://kiss.kstudy.com/thesis/thesis-view.asp?key=3157871http://hdl.handle.net/20.500.11754/36758
ISSN
1226-0533
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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