Mixing Up Social Traits for Co-Design Practices
- Title
- Mixing Up Social Traits for Co-Design Practices
- Author
- 류호경
- Keywords
- Co-Design; Social Trait; Social Influence; Dominant; Submissive; Decision-Making
- Issue Date
- 2016-03
- Publisher
- 한국디자인학회
- Citation
- 디자인학연구, v. 29, NO 1, Page. 99-109
- Abstract
- Background Cooperating with other designers is an essential aspect of every design project. This article empirically demonstrates that mixing up designers with different social traits would be better in co-design practices than forming a design team composed of members with similar traits. Here, one way to categorize designers’ social traits was by their tendency of having “social influence” as the classification of having either a dominant or submissive trait. Methods Six co-design groups were formed: two Group Mix-up D-S – one dominant type designer and one submissive type designer; two Group D-D – two dominant type designers; and two Group S-S – two submissive type designers. They were asked to develop a fictitious vacuum cleaner and think aloud in their co-design practice. Their verbal protocols were then analyzed to see how they behaved towards each other in their co-design decision-making. Result We found that mixing up the heterogeneous social traits in a team was better for triggering a heavy “test-retest” discussion (Group D-S), and teaming up designers with the same tendencies show either a quick affirmation (Group D-D) or a tendency for last-minute decision-making (Group S-S). Marrying different social styles is beneficial for leveraging a high level of design decision-making. Conclusions Our findings suggest that mixing up different social traits in co-design practices may induce design decision-making for robust and coherent solutions. Though a scaled-up study is further needed, diverse social styles in a co-design group could trigger the members to seek different design solution spaces and be less primed to a first ideation sketch.
- URI
- http://aodr.org/_common/do.php?a=full&b=12&bidx=472&aidx=5955http://hdl.handle.net/20.500.11754/36510
- ISSN
- 1226-8046; 2288-2987
- DOI
- 10.15187/adr.2016.02.29.1.99
- Appears in Collections:
- GRADUATE SCHOOL OF TECHNOLOGY & INNOVATION MANAGEMENT[S](기술경영전문대학원) > TECHNOLOGY MANAGEMENT(기술경영학과) > Articles
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