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dc.contributor.author현성협-
dc.date.accessioned2018-02-05T05:18:20Z-
dc.date.available2018-02-05T05:18:20Z-
dc.date.issued2016-03-
dc.identifier.citation호텔관광연구, v. 18, NO 1, Page. 275-290en_US
dc.identifier.issn1229-3482-
dc.identifier.urihttp://www.akht.or.kr/library/research/download.asp?filename=[02]현성협.pdf-
dc.identifier.urihttp://www.akht.or.kr/library/research/board.asp?CK_ASP=CONTENT&Num=529&Page=&SearchType=&SearchName=-
dc.identifier.urihttp://hdl.handle.net/20.500.11754/35404-
dc.description.abstractThe purposes of this study were (1) to examine the role of tangible/intangible cues in enhancing luxury cruise travelers' well-being perception, and (2) to investigate the causal relationship between cruise travelers' well-being perception, perceived price fairness, and word of mouth intentions. Based on a thorough literature review, 11 potential hypotheses were derived. During the hypotheses development process, it was suggested that cruise passengers' hedonism can play a moderating function in the relationship between well-being perception and perceived price fairness. Integrating the proposed hypotheses, a structural model was proposed. The proposed structural model was tested using the data collected from 257 luxury cruise passengers in the United States. Data analysis results provide key findings. First, it was revealed that tangible cues (food quality and spatial layout) and intangible cues (service quality, entertainment, brand prestige) enhance the cruise passenger's well-being perception, which leads to relatively high level of perceived price fairness and word of mouth intentions. More importantly, it was revealed that hedonism played a moderating role in the relationship between well-being perception and perceived price fairness. Based on the data analysis results theoretical/practical implications were discussed in the later part of this research paper. This research is expected to provide guidelines for future cruise research.en_US
dc.description.sponsorshipThis work was supported by the research fund of Hanyang University(HY-2015).en_US
dc.language.isoenen_US
dc.publisher한국호텔관광학회en_US
dc.subject럭셔리 크루즈 산업en_US
dc.subject웰빙 인지도en_US
dc.subject유형적 혜택en_US
dc.subject무형적 혜택en_US
dc.subject향락주의en_US
dc.subject가격 공정성en_US
dc.subjectluxury cruise industryen_US
dc.subjectwell-being perceptionen_US
dc.subjecttangible cuesen_US
dc.subjectintangible cuesen_US
dc.subjecthedonismen_US
dc.subjectperceived price fairnessen_US
dc.titleThe impact of tangible/intangible cues on luxury cruise travelers' well-being perceptionen_US
dc.title.alternative크루즈 항해의 유무형적 혜택들이 관광객의 삶의 질 향상에 끼치는 효과에 관한 연구en_US
dc.typeArticleen_US
dc.relation.no1-
dc.relation.volume18-
dc.relation.page275-290-
dc.relation.journal호텔관광연구-
dc.contributor.googleauthorHwang, Jinsoo-
dc.contributor.googleauthorKim, Hee-jin-
dc.contributor.googleauthorHuh, Jin-
dc.contributor.googleauthorHyun, Sunghyup-
dc.contributor.googleauthor황진수-
dc.contributor.googleauthor김희진-
dc.contributor.googleauthor허진-
dc.contributor.googleauthor현성협-
dc.relation.code2016018582-
dc.sector.campusS-
dc.sector.daehakCOLLEGE OF SOCIAL SCIENCES[S]-
dc.sector.departmentDIVISION OF TOURISM-
dc.identifier.pidsshyun-
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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