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dc.contributor.author현성협-
dc.date.accessioned2018-02-05T05:08:00Z-
dc.date.available2018-02-05T05:08:00Z-
dc.date.issued2016-03-
dc.identifier.citationASIA PACIFIC JOURNAL OF TOURISM RESEARCH, v. 21, NO 5, Page. 541-569en_US
dc.identifier.issn1094-1665-
dc.identifier.issn1741-6507-
dc.identifier.urihttp://www.tandfonline.com/doi/full/10.1080/10941665.2015.1062403-
dc.identifier.urihttp://hdl.handle.net/20.500.11754/35402-
dc.description.abstractImpulsive ordering behavior is an issue of great importance for revenue maximization in the luxury restaurant industry. This research aimed to develop and test a model of patrons' impulsive ordering behaviors in the luxury restaurant context. The existing literature supported that two theoretical antecedents stimulate patrons' impulsive ordering behaviors: (1) menu browsing time and (2) patron trust in the restaurant. Based on a literature review, it was hypothesized that 10 theoretical antecedents positively influence menu browsing time and trust. During the model development process, it was suggested that patrons' hedonism could play a moderating role in the relationship between atmosphere and menu browsing time. Consequently, 13 theoretical hypotheses were proposed, resulting in a structural model. The model was tested using empirical data collected from 379 luxury restaurant patrons. Based on the results of data analysis, all of the hypotheses were supported. The theoretical/empirical interpretations of these findings are discussed.en_US
dc.language.isoenen_US
dc.publisherROUTLEDGE JOURNALSen_US
dc.subjectmenu browsingen_US
dc.subjectimpulsive ordering behaviorsen_US
dc.subjecthedonismen_US
dc.subjectluxury restauranten_US
dc.subjecttrusten_US
dc.titleA Model of Patrons' Impulsive Ordering Behaviors in Luxury Restaurantsen_US
dc.typeArticleen_US
dc.relation.no5-
dc.relation.volume21-
dc.identifier.doi10.1080/10941665.2015.1062403-
dc.relation.page541-569-
dc.relation.journalASIA PACIFIC JOURNAL OF TOURISM RESEARCH-
dc.contributor.googleauthorHyun, Sunghyup Sean-
dc.contributor.googleauthorHan, Heesup-
dc.contributor.googleauthorKim, Wansoo-
dc.relation.code2016012799-
dc.sector.campusS-
dc.sector.daehakCOLLEGE OF SOCIAL SCIENCES[S]-
dc.sector.departmentDIVISION OF TOURISM-
dc.identifier.pidsshyun-
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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