A Model of Patrons' Impulsive Ordering Behaviors in Luxury Restaurants

Title
A Model of Patrons' Impulsive Ordering Behaviors in Luxury Restaurants
Author
현성협
Keywords
menu browsing; impulsive ordering behaviors; hedonism; luxury restaurant; trust
Issue Date
2016-03
Publisher
ROUTLEDGE JOURNALS
Citation
ASIA PACIFIC JOURNAL OF TOURISM RESEARCH, v. 21, NO 5, Page. 541-569
Abstract
Impulsive ordering behavior is an issue of great importance for revenue maximization in the luxury restaurant industry. This research aimed to develop and test a model of patrons' impulsive ordering behaviors in the luxury restaurant context. The existing literature supported that two theoretical antecedents stimulate patrons' impulsive ordering behaviors: (1) menu browsing time and (2) patron trust in the restaurant. Based on a literature review, it was hypothesized that 10 theoretical antecedents positively influence menu browsing time and trust. During the model development process, it was suggested that patrons' hedonism could play a moderating role in the relationship between atmosphere and menu browsing time. Consequently, 13 theoretical hypotheses were proposed, resulting in a structural model. The model was tested using empirical data collected from 379 luxury restaurant patrons. Based on the results of data analysis, all of the hypotheses were supported. The theoretical/empirical interpretations of these findings are discussed.
URI
http://www.tandfonline.com/doi/full/10.1080/10941665.2015.1062403http://hdl.handle.net/20.500.11754/35402
ISSN
1094-1665; 1741-6507
DOI
10.1080/10941665.2015.1062403
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE