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GRADUATE SCHOOL[S](대학원)
BUSINESS ADMINISTRATION(경영학과)
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2019-09
Effects of brand experience, brand image and brand trust on brand building process: The case of chinese millennial generation consumers
김보영
2019-07
Luxury Brand Equity in Online Channel: The Moderating Effect of Brand Trust
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brand attachment
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brand awareness
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brand building process
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brand experience
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brand trust
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Chinese consumers
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e-loyalty
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2019
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