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GRADUATE SCHOOL[S](대학원)
BUSINESS ADMINISTRATION(경영학과)
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2019-08
미국시장에서 모바일 간편 결제 서비스의 지각된 혜택이 사용의도에 미치는 영향에 관한 연구
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2019-10
확장된 브랜드의 브랜드 자산이 소비자의 고비용 지불용의에 미치는 영향
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2019-07
Luxury Brand Equity in Online Channel: The Moderating Effect of Brand Trust
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2019-10
브랜드에 대한 몰입이 기술기반 셀프서비스 만족에 미치는 영향: 호텔 산업을 중심으로
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2019-10
Editorial: Analysing Emotional Labor in the Service Industries: Consumer and Business Perspectives
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