기후변화에 대한 위험지각이 감정적 소비가치, 친환경관광상품 구매의도에 미치는 영향*
- Title
- 기후변화에 대한 위험지각이 감정적 소비가치, 친환경관광상품 구매의도에 미치는 영향*
- Other Titles
- The Effects of Consumers Risk Perceptions to Climate Change on Emotional Consumption value and Purchasing Intent towards Environment-friendly Tourism Products
- Author
- 김남조
- Keywords
- 기후변화에 대한 위험지각; 감정적 소비가치; 친환경관광상품 구매의도; 소비자행동; 경영전략; Risk perception of climate change; Emotional consumption value; Purchase intention of environment-friendly tourism products; Consumer behavior; Management strategy
- Issue Date
- 2015-11
- Publisher
- (사)한국관광레저학회
- Citation
- 관광레저연구, v. 27, NO 11(통권 99권), Page. 431-450
- Abstract
- This study’s purpose is to explore the relationship between consumers’ risk perception of climate change, emotional consumption values as well as purchase intention towards environmentally-friendly tourism products. The results show that the perception of financial risk caused by climate change has a direct impact on consumers’ intent to buy environmentally-friendly tourism products while consumers’ perception of natural risk has an indirect impact on the intent, with a mediating factor of emotional consumption value. The study suggests that tourism businesses can develop much more segmented management strategies to respond appropriately to consumer behavior based on the environmental issues of modern society.
- URI
- http://www.dbpia.co.kr/Journal/ArticleDetail/NODE06565077http://hdl.handle.net/20.500.11754/28549
- ISSN
- 1229-0424
- Appears in Collections:
- COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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