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기후변화에 대한 위험지각이 감정적 소비가치, 친환경관광상품 구매의도에 미치는 영향*

Title
기후변화에 대한 위험지각이 감정적 소비가치, 친환경관광상품 구매의도에 미치는 영향*
Other Titles
The Effects of Consumers Risk Perceptions to Climate Change on Emotional Consumption value and Purchasing Intent towards Environment-friendly Tourism Products
Author
김남조
Keywords
기후변화에 대한 위험지각; 감정적 소비가치; 친환경관광상품 구매의도; 소비자행동; 경영전략; Risk perception of climate change; Emotional consumption value; Purchase intention of environment-friendly tourism products; Consumer behavior; Management strategy
Issue Date
2015-11
Publisher
(사)한국관광레저학회
Citation
관광레저연구, v. 27, NO 11(통권 99권), Page. 431-450
Abstract
This study’s purpose is to explore the relationship between consumers’ risk perception of climate change, emotional consumption values as well as purchase intention towards environmentally-friendly tourism products. The results show that the perception of financial risk caused by climate change has a direct impact on consumers’ intent to buy environmentally-friendly tourism products while consumers’ perception of natural risk has an indirect impact on the intent, with a mediating factor of emotional consumption value. The study suggests that tourism businesses can develop much more segmented management strategies to respond appropriately to consumer behavior based on the environmental issues of modern society.
URI
http://www.dbpia.co.kr/Journal/ArticleDetail/NODE06565077http://hdl.handle.net/20.500.11754/28549
ISSN
1229-0424
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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