Finding Underlying Factors for Reciprocal Trust Formation

Title
Finding Underlying Factors for Reciprocal Trust Formation
Authors
김상욱
Keywords
Epinions; Reciprocal trust relationship; Timeseries analysis; Trust formation; Trust prediction; User interaction
Issue Date
2015-10
Publisher
ACM RACS
Citation
Proceeding of the 2015 Conference on Research in Adaptive and Convergent Systems, RACS 2015 9 October 2015, Page. 86-91
Abstract
Trust in social media is an expression of faith that a user (called trustor) has a mind to accept the information provided by someone else (called trustee). While only a trustor in a one-way trust relationship tends to receive the information of his trustee, both users in a two-way (called reciprocal) trust relationship are willing to not only exchange their information but also give their feedbacks on the information. Although a two-way trust relationship represents a more tight relationship between people, previous researches mostly deal with finding underlying factors for a one-way trust formation. In this paper, we address reciprocal trust relationships by investigating what kinds of factors cause the formation of those relationships. Through extensive experiments for analysis, we found interesting observations and main factors related to the formation of two-way trust relationships. © 2015 ACM.
URI
http://dl.acm.org/citation.cfm?doid=2811411.2811510http://hdl.handle.net/20.500.11754/28250
ISBN
978-1-4503-3738-0
DOI
http://dx.doi.org/10.1145/2811411.2811510
Appears in Collections:
COLLEGE OF ENGINEERING[S](공과대학) > DIVISION OF COMPUTER SCIENCES AND ENGINEERING(컴퓨터공학부) > Articles
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