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A model of behavioral intentions to follow online travel advice based on social and emotional loneliness scales in the context of online travel communities: The moderating role of emotional expressivity

Title
A model of behavioral intentions to follow online travel advice based on social and emotional loneliness scales in the context of online travel communities: The moderating role of emotional expressivity
Author
현성협
Keywords
Model of social and emotional loneliness scales; Online travel community; Online socialization; User satisfaction; Intention to follow travel advice
Issue Date
2015-06
Publisher
ELSEVIER SCI LTD
Citation
TOURISM MANAGEMENT, v. 48, Page. 426-438
Abstract
This study proposes a comprehensive hybrid model of the use of online travel communities for social and emotional loneliness (OTS-SEL), identification with the peer group (IPG), peer communication (PCO), user satisfaction (USAT), and behavioral intentions to follow travel advice (INFTA). The study determines whether OTS-SEL is composed of three subdimensions of social loneliness, friend loneliness, and romantic loneliness based on a second-order stricture; tests a structural equation model to examine the relationships between OTS-SEL, IPG, PCO, USAT, and INFTA; and provides a multi-group analysis to investigate the moderating effect of emotional expressivity (EME) on the relationship between USAT and INFTA. The results provide support for all hypotheses except for the one about the relationship between IPG and USAT; have important implications; and offer interesting avenues for future research. (C) 2014 Elsevier Ltd. All rights reserved.
URI
http://www.sciencedirect.com/science/article/pii/S0261517714002544http://hdl.handle.net/20.500.11754/25167
ISSN
0261-5177; 1879-3193
DOI
10.1016/j.tourman.2014.12.012
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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