G-Star의 서비스품질이 방문객 만족, 인지도 향상 및 행동의도에 미치는 영향: G-Star 인지도에 대한 요인도출과 함께

Title
G-Star의 서비스품질이 방문객 만족, 인지도 향상 및 행동의도에 미치는 영향: G-Star 인지도에 대한 요인도출과 함께
Other Titles
Examining of Relationships among G-Star Service Quality, Visitors" Satisfaction, Awareness and Behavioral Intention: Focus on Factor Derivation about G-Star Awareness
Author
현성협
Keywords
지스타; 서비스품질; 방문객 만족; 인지도; 행동의도; Behavioral Intention; Awareness; Visitors' Satisfaction; Service Quality; G-Star
Issue Date
2015-06
Publisher
(사)한국관광레저학회
Citation
관광레저연구, v. 27, NO 6, Page. 5-21
Abstract
The purposes of this study were to (1) identify the relationships among G-Star Service Quality, Satisfaction, Awareness and Behaviorl Intention, and (2) draw a factors of G-Star awareness. The proposed model was experimentally tested using data collected from 341 exhibition attendee. The results indicated that (1) G-Star service quality have impacts on satisfaction of attendee but have not impacts behavioral intention. (2) satisfaction of attendee have impacts on awareness and behavioral intention. (3) G-Star awareness(G-Star, new game, distinctiveness feature about game) also impacts on behavioral intention.. The theoretical and managerial implications were discussed.
URI
http://www.dbpia.co.kr/Article/NODE06384067http://hdl.handle.net/20.500.11754/25156
ISSN
1229-0424
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE