Consumer Expectations of Corporate Social Responsibility of Foreign Multinationals in Korea

Title
Consumer Expectations of Corporate Social Responsibility of Foreign Multinationals in Korea
Authors
한충민
Keywords
corporate social responsibilities; country image; multinational firms; self-transcendence value
Issue Date
2015-05
Publisher
M E SHARPE INC
Citation
EMERGING MARKETS FINANCE AND TRADE, v. 51, Page. 293-305
Abstract
This study is intended to empirically investigate consumer expectations of corporate social responsibility (CSR) of multinational enterprises (MNEs) operating in Korea. First, we test whether a higher level of CSR is expected from foreign MNEs than from domestic firms. Second, we examine correlates of CSR expectations for foreign MNEs. Surveys are conducted with 163 individuals regarding European automobile firms. The findings suggest that Koreans expect a higher level of CSR from foreign MNEs vis-a-vis domestic firms. In addition, personal self-transcendence values (i.e., concern for the welfare of others and nature) and Korean attitudes toward the country of brand origin influence the level of expectations for foreign MNEs.
URI
http://www.tandfonline.com/doi/full/10.1080/1540496X.2015.1021601http://hdl.handle.net/20.500.11754/24826
ISSN
1540-496X; 1558-0938
DOI
http://dx.doi.org/10.1080/1540496X.2015.1021601
Appears in Collections:
GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > ETC
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