한국과 중국 20대 여성의 브래지어 착용 및 구매실태 조사

Title
한국과 중국 20대 여성의 브래지어 착용 및 구매실태 조사
Other Titles
A survey to study the wearing and purchasing of brassieres between Korean and Chinese women in their 20's
Authors
어미경
Keywords
브래지어; 착용실태; 구매실태; 한국 여성; 중국 여성; brassiere; wearing condition; purchasing condition; Korean wome; Chinese women
Issue Date
2015-04
Publisher
복식문화학회
Citation
복식문화연구, v. 23, NO 2, Page. 326-336
Abstract
The purpose of this study is to survey the wearing and purchasing situation related to brassieres between Korean and Chinese women and to analyze the differences among them. This study utilized a survey targeting 397 women in their 20's in Korea and China. The results were as follows: First, Korean women considered that their breasts are conical in shape, whereas Chinese women considered their breasts to have a flat shape. With regard to breast size, those of Chinese women are larger than those of Korean women. Moreover, Chinese women expressed a high rate of dissatisfaction with their breasts. Second, regarding the wearing condition of brassieres, while Korean women expected their brassiere to converge their breasts to the center, Chinese women expected their brassiere to support the breasts. It was found that many of them were dissatisfied with the shoulder straps and the center front wire. Third, in the results pertaining to the purchasing brassieres, although both Korean and Chinese Women mainly visited brand name stores to buy brassieres, compared with Chinese women, Korean women prefer to shop at home to buy the brassieres. In addition, they considered the compensation effect, size, activity, fabric and fit as the most important selection criteria when purchasing a brassiere.
URI
http://www.rjcc.or.kr/journal/article.php?code=22253http://hdl.handle.net/20.500.11754/23584
ISSN
1226-0401; 2383-6334
DOI
http://dx.doi.org/10.7741/rjcc.2015.23.2.326
Appears in Collections:
COLLEGE OF HUMAN ECOLOGY[S](생활과학대학) > CLOTHING & TEXTILES(의류학과) > Articles
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE