Role of Social Media in Social Change: An Analysis of Collective Sense Making During the 2011 Egypt Revolution

Title
Role of Social Media in Social Change: An Analysis of Collective Sense Making During the 2011 Egypt Revolution
Author
엄찬영
Keywords
social media; social change; 2011 Egypt Revolution; Twitter; hashtag; sociomateriality; collective sense making; human-machine collaborative information process
Issue Date
2015-03
Publisher
INFORMS
Citation
INFORMATION SYSTEMS RESEARCH, v. 26, NO 1, Page. 210-223
Abstract
This study explores the role of social media in social change by analyzing Twitter data collected during the 2011 Egypt Revolution. Particular attention is paid to the notion of collective sense making, which is considered a critical aspect for the emergence of collective action for social change. We suggest that collective sense making through social media can be conceptualized as human-machine collaborative information processing that involves an interplay of signs, Twitter grammar, humans, and social technologies. We focus on the occurrences of hashtags among a high volume of tweets to study the collective sense-making phenomena of milling and keynoting. A quantitative Markov switching analysis is performed to understand how the hashtag frequencies vary over time, suggesting structural changes that depict the two phenomena. We further explore different hashtags through a qualitative content analysis and find that, although many hashtags were used as symbolic anchors to funnel online users' attention to the Egypt Revolution, other hashtags were used as part of tweet sentences to share changing situational information. We suggest that hashtags functioned as a means to collect information and maintain situational awareness during the unstable political situation of the Egypt Revolution.
URI
http://pubsonline.informs.org/doi/abs/10.1287/isre.2015.0565http://hdl.handle.net/20.500.11754/22971
ISSN
1047-7047; 1526-5536
DOI
10.1287/isre.2015.0565
Appears in Collections:
GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > ETC
Files in This Item:
There are no files associated with this item.
Export
RIS (EndNote)
XLS (Excel)
XML


qrcode

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.

BROWSE