Sponsorship Brand Effects in Regional Festival -Applied Self-Congruity with Festival-

Title
Sponsorship Brand Effects in Regional Festival -Applied Self-Congruity with Festival-
Authors
이훈
Issue Date
2015-01
Publisher
International Academy Institute
Citation
, Page. 197-205
Abstract
The finding of this study suggests the importance of fitting or linking the image of festival with self-image of festival visitors for the successful sponsorship.
URI
http://hdl.handle.net/20.500.11754/21748
Appears in Collections:
COLLEGE OF SOCIAL SCIENCES[S](사회과학대학) > TOURISM(관광학부) > Articles
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