골프참여자의 사회적 계층별 소비행동특성에 관한 분석

Abstract

This research designed in this paper investigates total 428 participants in 3 different golf courses and 4 different indoor driving ranges located in capital region during September 19th to 30th in 2011. The researcher visited these places 3 times a week to study.

First, there is no significant distinction between gender differences in the characteristics of consumer behaviour. Second, there is no significant distinction existed among age differences in the characteristics of consumer behaviour. Third, there is significant distinction existed according to monthly income of participants in the characteristics of consumer behaviour. (F=2.126, p<.05) Fourth, there is no significant distinction existed by academic ability of participants in the characteristics of consumer behaviour. Among the characteristics of golf participants, participants who are in thirties are for seeking ostentation and participants who are in forties for seeking rational value {(F=3.220, p<.05), (F=2.957, p<.05)}. Also, participants whose monthly income is one million and eighteen thousand won to twenty five million won are for seeking ostentation and rational value {(F=3.542, p<.05), (F=8.028, p<.01)} and participants whose academic ability is under a four-year-course collages are for seeking rational value. It shows that there is significant differences existed statistically.(F=2.640, p<.05)