국내 상업지역 간판색채 현황 및 문제점 분석- 강남역 주변 상업지역 중심으로 -

Abstract

In street life, signboards provide the public with the social and economic information and also create the overall environment of that area. Especially, colors of signboards is a very important visual element which structures the street life, and directly affects the creation of aesthetic and fresh atmosphere of the streets.

Human beings are living in a world of colors and they rely 80% of their information on colors, and thus, color is a very important element of human's life. However, these days, the signboards in Korean cities is the biggest element which lowers the quality of the environment of each city, and because of the overuse of colors and mistakes made in using them, every city look the same since their natural color has disappeared. Especially, the use of thoughtless use of colors in Korean industrialized regions have a great negative influence to the people mentally. Thus, this research investigated the current situation of the colors of signboards in the industrialized areas in Korea, compared and analyzed each cases with the cases of other foreign countries in order to put emphasis on the importance of the colors of signboards. This research also aims to be used as a research data for making efficient strategies and modifications to the signboards in Korea

The efforts to select colors that emotionally comforts people by finding out what effects the colors of signboards in Korean industrialized areas, is needed. We should minimize the colors used in the signboards so that we can more efficiently transfer informations to the customers and take the environmental nature into consideration. The process of organized signboard design and color planning system, the aesthetic view of each city will improve, visual environment will be renewed and each city will be able to provide its citizens with pleasure and comfort.