Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 안지선 | - |
dc.date.accessioned | 2022-11-08T05:45:10Z | - |
dc.date.available | 2022-11-08T05:45:10Z | - |
dc.date.issued | 2021-09 | - |
dc.identifier.citation | INTERNATIONAL JOURNAL OF QUALITY AND SERVICE SCIENCES, v. 13, NO. 3, Page. 456-470 | en_US |
dc.identifier.issn | 1756-6703;1756-669X | en_US |
dc.identifier.uri | https://www.emerald.com/insight/content/doi/10.1108/IJQSS-09-2020-0141/full/html | en_US |
dc.identifier.uri | https://repository.hanyang.ac.kr/handle/20.500.11754/176436 | - |
dc.description.abstract | Purpose This study aims to examine the effects of cruise attributes on impulse buying of service customers through impulsive buying tendency. Specifically, this study investigates whether service attributes (variety of selection and price) influence the impulsive buying behavior of customers by stimulating their impulsive buying tendency. Design/methodology/approach Partial least squares-structural equation modeling was used to test the hypothesis using a sample of 143 cruise customers. Mediating analysis was conducted to examine whether customer personal traits (impulsivity) mediated the relationship between service attributes and impulsive buying behavior. Findings The findings showed that price attributions had a significant positive direct impact on impulsive buying tendency and behavior, while a variety of selections had a significant direct effect on impulse buying behavior. The results revealed a significant mediating role of impulsive buying tendency in the relationship between price attributions and impulse buying. Originality/value Although studies on the decision-making style of service customers have been widely discussed, a limited number of studies has examined customers' impulsive buying behavior in the service sector. Considering the importance of impulsive purchasing as a valuable marketing tool, the results of this study can help service providers and researchers enhance their knowledge of the mechanism of impulse buying behavior. | en_US |
dc.description.sponsorship | This work was supported in part by a grant funded by Hanyang University in the Republic of Korea (HY-202100000000757). | en_US |
dc.language | en | en_US |
dc.publisher | EMERALD GROUP PUBLISHING LTD | en_US |
dc.subject | Service attributes | en_US |
dc.subject | Variety of selection | en_US |
dc.subject | Price attributes | en_US |
dc.subject | Impulsive buying tendency | en_US |
dc.subject | Impulse buying | en_US |
dc.subject | Cruises | en_US |
dc.subject | Behavior | en_US |
dc.subject | Service | en_US |
dc.subject | Tourism | en_US |
dc.title | The effects of cruise attributes on impulse buying behavior: the mediating role of impulsive buying tendency | en_US |
dc.type | Article | en_US |
dc.relation.no | 3 | - |
dc.relation.volume | 13 | - |
dc.identifier.doi | 10.1108/IJQSS-09-2020-0141 | en_US |
dc.relation.page | 456-470 | - |
dc.relation.journal | INTERNATIONAL JOURNAL OF QUALITY AND SERVICE SCIENCES | - |
dc.contributor.googleauthor | Kwon, Jookyung | - |
dc.contributor.googleauthor | Ahn, Ji seon | - |
dc.sector.campus | S | - |
dc.sector.daehak | 경영대학 | - |
dc.sector.department | 경영학부 | - |
dc.identifier.pid | jsahn | - |
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