스마트홈 제품 구매의도에 영향을 미치는 요인 분석 연구: 기술적 신뢰를 매개변수로
- Title
- 스마트홈 제품 구매의도에 영향을 미치는 요인 분석 연구: 기술적 신뢰를 매개변수로
- Other Titles
- A Study on Factors Influencing the Intention to Purchase Smart Home Products: Using Technological Trust as a Mediating Variable
- Author
- 조남재
- Keywords
- Smart Home; Technological Trust; Mediating effect; Technology Acceptance Model
- Issue Date
- 2021-12
- Publisher
- 한국데이터전략학회
- Citation
- Journal of Information Technology Applications & Management, v. 28, NO. 6, Page. 23-43
- Abstract
- This research is a study on smart homes products, which interest and research are being conducted, because of the recent development of the Internet of Things. Consumer’s Purchase intention was set as a dependent variable, and technological trust was used as a mediating variable. We used Technology Acceptance Model as background theory. Perceived ease of use, Perceived usefulness, Security, and Brand were set as independent variables. The results of this study are as follows. First, it was found that perceived ease of use, perceived usefulness, and security significantly affected technological trust that consumers feel. Second, technological trust also had a significant effect on purchase intention, and it was found that perceived ease of use, perceived usefulness, and product security, excluding brands, had an indirect mediating effect on consumers’ purchase intention through technological trust. This study is meaningful in that by conducting user-centered research, and results that are partially contrasted with existing studies are derived from increasing the interest of factors we used.
- URI
- http://koreascience.or.kr/article/JAKO202126362044132.pagehttps://repository.hanyang.ac.kr/handle/20.500.11754/176392
- ISSN
- 1598-6284;2508-1209
- DOI
- 10.21219/jitam.2021.28.6.023
- Appears in Collections:
- COLLEGE OF BUSINESS[S](경영대학) > BUSINESS ADMINISTRATION(경영학부) > Articles
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