Does corporate social responsibility matter even in the B2B market?: Effect of B2B CSR on customer trust
- Title
- Does corporate social responsibility matter even in the B2B market?: Effect of B2B CSR on customer trust
- Author
- 한상린
- Keywords
- Corporate social responsibility; B2B CSR; B2B market; Trust
- Issue Date
- 2021-01
- Publisher
- ELSEVIER SCIENCE INC
- Citation
- INDUSTRIAL MARKETING MANAGEMENT, v. 93, page. 115-123
- Abstract
- This study attempts to understand how Corporate Social Responsibility (CSR) positively influences the quality of business relationship in the business-to-business market. The purpose of this article is to suggest the CSR model in the B2B context. First, this study discerns two dimensions of firms? CSR activities based on the previous studies in B2B area - Business CSR and Altruistic CSR. Furthermore, we tried to investigate the CSR activities affecting the result of the development of business relationships (economic and non-economic factors) and customer trust as a relationship performance in the B2B market. Managerial implications and limitation of the study were also discussed.
- URI
- https://www.sciencedirect.com/science/article/pii/S0019850120309111https://repository.hanyang.ac.kr/handle/20.500.11754/176336
- ISSN
- 0019-8501
- DOI
- 10.1016/j.indmarman.2020.12.008
- Appears in Collections:
- GRADUATE SCHOOL OF BUSINESS[S](경영전문대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
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