Understanding the purchasing behaviour of second-hand fashion shoppers in a non-profit thrift store context
- Title
- Understanding the purchasing behaviour of second-hand fashion shoppers in a non-profit thrift store context
- Author
- 서민정
- Keywords
- Second-hand shopping; non-profit thrift store; consumer beliefs; theory of planned behaviour (TPB)
- Issue Date
- 2019-09
- Publisher
- Taylor and Francis Ltd.
- Citation
- International Journal of Fashion Design, Technology and Education, v. 12, no. 3, page. 301-312
- Abstract
- This study examines beliefs shaping second-hand shoppers’ attitude and factors driving their intention to purchase second-hand fashion items. The theory of planned behaviour (TPB) guided the conceptual development of the study. Data were collected via a self-administered online survey. The influences of consumer beliefs (i.e. environment, frugality, and non-profit thrift store) on attitude toward second-hand fashion were empirically tested. The relationships among attitude, subjective norms (SN), perceived behavioural control (PBC), and purchase intention for second-hand fashion at non-profit thrift stores were also examined. The results indicated that consumers’ environmental beliefs and beliefs regarding non-profit thrift stores influenced positive attitude, which had the most significant influence on purchase intention. In addition, this study revealed that SN did have an indirect effect on purchase intention through impacting attitudes. The findings from this study make both theoretical and practical contributions.
- URI
- https://www.tandfonline.com/doi/full/10.1080/17543266.2019.1611945https://repository.hanyang.ac.kr/handle/20.500.11754/165518
- ISSN
- 1754-3266; 1754-3274
- DOI
- 10.1080/17543266.2019.1611945
- Appears in Collections:
- RESEARCH INSTITUTE[S](부설연구소) > KOREAN LIVING SCIENCE RESEARCH INSTITUTE(한국생활과학연구소) > Articles
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