국내외화장품용기 형태에 관한 연구

Abstract

Korea Market is changing in the information society. Korean consumer can have a chance to purchase and use international brands that is very famous goods in the whole world. Such big international brands are increasing market share in Korea day by day. Specially that is big problem in cosmetic market of Korea. International cosmetic brand have conquered deaprtment in market place where is high price zone. But just that is very important meaning. To take good positions in the cosmetic market is that traditional Korean brands draw out in the market. Unfortunaly we can't find out Korean original brands anymere in famous department stores. About few years ago Korean cosmetic products were displayed at just there. So many womans like international brand of cometics. They believe physical fuctions of these products. Funthermore they say design form is excellent. Even thought they don't remember shape of these brand. For increasing Korean brands' competitiveness in market we must find powerful sources. Just one of that is design elements. What is the international cosmetic brands' design(shape) competitive? If we can find such powerful shape, our brand could restore in cosmetic market. And so we have do our best to find out cosmetic design shape. After then our brand should live in the sharp market.