국내기업의 경쟁력 제고를 위한 Corporate Design Management에 관한 연구

Abstract

Worldwide there is a keen competition currently in design and WTO structure make it deep. Globalization makes just companies that make a good design product can maintain their existence, besides. So the companies of a highly developed country strive for true innovation of design to meet this situation. Namely design is a fundamental part of their strategy for product development. Europe , Japan, America , which practiced each C.I./B.I./P.I./S.I., use strategically Corporate Design Management to enhance the competitive power. In the case of our domestic company, they are losing their competitive. Though they doesn't lay stress on the price but the quality of products, they still now have structural defects such as low rates of company recognition in the international market, dissatisfaction of development of unique brand, absence of innovative products, want of effective design management and weakness of identity of company culture. In the our domestic electronic companies, which are specially concentrate on the design, development of multinational products is necessary but they have many problems. So it's time that we must promote the international competitive power thru making a unique image of company(Corprate Design)and using the design as a crucial business tool. the necessities of this research are as follows.