Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 이승애 | - |
dc.date.accessioned | 2021-03-24T06:24:26Z | - |
dc.date.available | 2021-03-24T06:24:26Z | - |
dc.date.issued | 2017-07 | - |
dc.identifier.citation | Health Marketing Quarterly, v. 34, issue 3, page. 157-174 | en_US |
dc.identifier.issn | 0735-9683 | - |
dc.identifier.issn | 1545-0864 | - |
dc.identifier.uri | https://www.tandfonline.com/doi/full/10.1080/07359683.2017.1346429 | - |
dc.identifier.uri | https://repository.hanyang.ac.kr/handle/20.500.11754/160838 | - |
dc.description.abstract | Self-referencing effects explain why many advertisements try to relate people with the ads; when an individual relates an ad to the self, the person will be more likely to recall the ad. However, this study revealed that the regulatory focus of messages is a boundary condition for self-referencing strategy. Self-referencing did not yield a positive persuasion effect in prevention-focused messages. The underlying message process analyses further revealed people avoid elaborating prevention-focused messages when used with self-referencing, rather than viewing them in a biased manner. The findings provide guidance for health communication practitioners’ use of self-referencing statements. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Haworth Press Inc. | en_US |
dc.subject | Biased elaboration | en_US |
dc.subject | regulatory focus theory | en_US |
dc.subject | self-defensive process | en_US |
dc.subject | self-referencing | en_US |
dc.title | “People” Can Be Better Than “You”: The Moderating Role of Regulatory Focus On Self-Referencing Messages in Physical Activity Promotion Campaigns Among College Students | en_US |
dc.type | Article | en_US |
dc.identifier.doi | 10.1080/07359683.2017.1346429 | - |
dc.relation.journal | Health Marketing Quarterly | - |
dc.contributor.googleauthor | Lee, Seungae | - |
dc.contributor.googleauthor | Mackert, Michael | - |
dc.relation.code | 2017027971 | - |
dc.sector.campus | S | - |
dc.sector.daehak | COLLEGE OF PERFORMING ARTS AND SPORT[S] | - |
dc.sector.department | DEPARTMENT OF SPORTS INDUSTRY | - |
dc.identifier.pid | seungaelee | - |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.