Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 안지선 | - |
dc.date.accessioned | 2021-03-23T01:40:06Z | - |
dc.date.available | 2021-03-23T01:40:06Z | - |
dc.date.issued | 2019-09 | - |
dc.identifier.citation | JOURNAL OF DESTINATION MARKETING & MANAGEMENT, v. 13, page. 1-9 | en_US |
dc.identifier.issn | 2212-571X | - |
dc.identifier.uri | https://www.sciencedirect.com/science/article/pii/S2212571X18303524?via%3Dihub | - |
dc.identifier.uri | https://repository.hanyang.ac.kr/handle/20.500.11754/160777 | - |
dc.description.abstract | This study analyzes the impact of need satisfaction on two types of customer brand attachment, namely the rosy-and blue-sides. In an integrated resort setting, customers are increasingly motivated through controlled, capable, and connected experiences across gambling and non-gambling facilities. Results corroborate that autonomy, competence, and relatedness need satisfaction differently and significantly influence rosy- and blue-side attachments toward the integrated resort brands. However, only the rosy-side brand attachment leads to revisit and positive word-of-mouth (WOM) intention. This paper also examines the mediating effect of customers' rosy-side brand attachment on the relationship between need satisfaction and behavioral intention. These findings emphasize the importance of attaining harmonious attachment for marketers and managers of integrated resort destinations. | en_US |
dc.language.iso | en | en_US |
dc.publisher | ELSEVIER | en_US |
dc.subject | Needs satisfaction | en_US |
dc.subject | Rosy-side brand attachment | en_US |
dc.subject | Blue-side brand attachment | en_US |
dc.subject | Behavioral intention | en_US |
dc.subject | Integrated resort brand | en_US |
dc.subject | Destination brand management | en_US |
dc.subject | Destination brand marketing | en_US |
dc.title | Consideration of rosy- and blue-side attachment with integrated resort brands | en_US |
dc.type | Article | en_US |
dc.relation.volume | 13 | - |
dc.identifier.doi | 10.1016/j.jdmm.2019.05.001 | - |
dc.relation.page | 1-9 | - |
dc.relation.journal | JOURNAL OF DESTINATION MARKETING & MANAGEMENT | - |
dc.contributor.googleauthor | Ahn, Jiseon | - |
dc.relation.code | 2019005397 | - |
dc.sector.campus | S | - |
dc.sector.daehak | SCHOOL OF BUSINESS[S] | - |
dc.sector.department | DIVISION OF BUSINESS ADMINISTRATION | - |
dc.identifier.pid | jsahn | - |
dc.identifier.researcherID | AAL-6200-2020 | - |
dc.identifier.orcid | http://orcid.org/0000-0001-9565-213X | - |
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