대학생의 패션 코디네이션 사례 연구

Abstract

The purpose of this research is considering about fashion coordination style in a university student. Also, These results are expected useful data in fashion field. This study was carried out by both the qualitative analysis and the quantitative analysis. In qualitative analysis, it investigates fashion coordination style in a university student through internet fashion site. In quantitative analysis, it investigates fashion coordination style in a hanyang university student through questionnaire survey. The results of fashion coordination style in a university student are summarized as following. American casual and sports casual style has being most popular this season in campus. Expecially, female students has express various fashion coordination style, like as feminine, mannish style, more than mail students. Easy casual fashion brand's taste degree is high for buying clothing which is Giodano, Nil, ROOTS, POLO, System"-, etc. It's taste degree is high in which black color, white color, grey color, blue color with femail's red color. Finally, It continue broadly popular easy casual style which increase on the activity of lesure through the development cultures. Therefore, Various casual style must develop for fashion coordination in individuality campus life.