한국의 국가 브랜드이미지 강화를 기업환경문화 고찰

Abstract

In the information future society, brand is primary power in the company and the nation. Many of Korean enterprises have excellante skill to make good product that expert to widely of world. Specially Korea was publicated by the mass media and broadcasting at the event of World Cup Festival 2004 in Korea and Japan. Even thought, image of Korean have not made good reputation. Brand power of Korea is made by many resources, political situation, enemy power, culture image, and brand image power of enterprises product etc. Brands of product is effective energy for making a national image of Korea. But almost of brand of Korean product dont have image of traditional national image that is a just character of brand. Member of government and brains of enterprises have to prepare a powerful plans for get originality of Korean Brands. Both of them have to think about traditional Korean culture. Just that is a distinguish sources in competitive market in the world. And we have to use a design language for memorizable brand shape. Brand Design is the best method to communicate message. Brand must have personalties that is really mnemonic element for people of information society.