청소년과 성인의 휴대전화 이용연구

Abstract

Mobile phone becomes the most common and pervasive communication technology in Korea. It happened just in 20 years. There are growing research interests in the cellular phone phenomena. This study focused on the mobile phone uses and effects experience of adolescents and adults in Korea. Specifically, this study was designed to investigate the links of important variables of the cellular users experience based on a model of the uses and gratifications paradigm. The examination proceeded from one research question. What are the characteristics of the interrelated multivariate relationships among psychological variables, contents serviced, and satisfaction with the use. Psychological variables included motivations, attitudes(affinity, perceived utility, perceived presence), and personality traits(extroversion, neuroticism, openness). Questionnaires were distributed and gathered conveniently. Three hundred and nineteen questionnaires provided usable data. The sample was composed of adolescents and adults subscriber. Adolescents sample was 142 persons and age was less than 20 years old(M=17) with 44.4% male(N=63) and 55.6% female(N=79). Adults sample was 167 persons and age was ranged from 40 years to 60(M=47.7) with 51.5% male(N=86) and 48.5% female(N=81). Canonical correlations analysis was conducted to investigate the research question. Factor analysis was employed to examine the motive structure of the adolescents and adults subscriber and formulate measurement index for examining the research question. Reliability was computed to observe the measurement scale. Canonical analysis produced two significant roots for adolescents and adults users, respectively. The results revealed, in summary, that adolescents users were more conscious of motives, attitude, and contents use compared to those of adults users. Especially, adults data showed satisfaction can be an outcome of psychological variables rather than contents variables. In general, the results represented that the uses and effects of mobile phone is not an outcome of simple relationships but an outcome growing out of interrelated multivariate relationships of multiple variables. Implications of the results for research on mobile phone were discussed. Specific research agendas for future study were suggested, including satisfaction's reciprocal influence on mobile phone uses and effects