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The effects of the different types of CSR activities on consumer loyalty and perception of firm
- Title
- The effects of the different types of CSR activities on consumer loyalty and perception of firm
- Author
- 한상린
- Keywords
- corporate social responsibility; consumer well-being; economic; legal and ethical activities
- Issue Date
- 2019-07
- Publisher
- Global Alliance of Marketing & Management Associations
- Citation
- 2019 Global Fashion Management Conference at Paris Proceedings: 192-194 (July 2019)
- URI
- http://gfmcproceedings.net/html/sub3_01.html?code=372457https://repository.hanyang.ac.kr/handle/20.500.11754/152184
- Appears in Collections:
- GRADUATE SCHOOL[S](대학원) > BUSINESS ADMINISTRATION(경영학과) > Articles
- Files in This Item:
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