모바일 인스턴트 메신저 기반 소셜 네트워크 게임 발전 가능성 연구

Abstract

본 논문은 모바일 인스턴트 메신저(이하 MIM)를 플랫폼으로 하여 소셜 네트워크 게임(이하 SNG) 개발 시 MIM을 단순한 마케팅 채널로 사용하고 있어 여러 문제점을 나타내고 있는 현 상황에서 MIM의 특성을 분석하여 그 가능성과 의의, 한계를 살펴보고 향후 MIM 기반 SNG의 발전 방향을 제시하고자 하였다. 이를 위해 먼저 SNG와 SNS의 관계를 규명하여 SNG 플랫폼의 구성 요소를 소셜그래프, 상호교류 장치, 플랫폼 구조로 도출하였다. 도출된 구성요소를 MIM에 적용하여 SNG 플랫폼으로서의 특성을 분석한 결과 SNG의 잠재적 이용자층인 MIM 이용자의 분포는 SNS에 비해 더 넓었으며 개방적인 SNS와는 달리 상대적으로 폐쇄적인 소셜 그래프를 보였다. MIM은 상호교류 장치로 메시지를 사용하는데 이는 SNS의 뉴스피드에 비하여 즉시성과 방향성을 가지고 있었다. 또한 MIM은 폐쇄적인 플랫폼 구조와 OS 플랫폼에 종속되어 이중의 심사구조, 높은 수수료율을 보였다. SNG 플랫폼으로서 MIM은 낮은 수익성과 복잡한 심의과정, 소셜 그래프 확장의 한계성, 스팸메시지에 대한 거부감 형성이라는 한계성을 가지고 있었다. 그럼에도 불구하고 모바일 환경에 최적화된 MIM은 다양한 계층의 이용자를 보유하고 있으며 소셜 그래프의 형성이 비교적 용이하며 국내 SNG가 해외 모바일 시장 진출하는데 있어서 교두보 역할을 할 것으로 기대되어 SNG 플랫폼으로서 의의를 가진다. 이상의 MIM의 특성을 통하여 향후 MIM 기반 SNG는 충성도 높은 고연령층을 고려하고, 소그룹 단위 소셜 그래프와 즉시성과 방향성을 가지는 메시징 서비스를 활용하여야 한다는 결론을 얻었다. 본 논문은 SNG 플랫폼으로서 MIM을 중심으로 하여 논의를 전개하였다. SNG의 플랫폼에 대한 연구가 부족한 현재 MIM을 비롯한 다양한 플랫폼의 기능과 특성에 관한 연구가 지속됨으로써 더 나은 연구 결과들이 나오기를 기대해본다.| This thesis is basically focused on several problems as Mobile Instant Messenger(hereinafter referred to as the MIM) is being used as a simple marketing channel when developing Social Network Game(hereinafter referred to as the SNG) based on MIM. The main purposes of this thesis are to examine possibility, significance and limitation of MIM and suggest the development direction of MIM-based SNG For this, this thesis first defined the components of SNG platform as social graph, interaction tools and platform structure by explaining the relationship between SNS and SNG. MIM as SNG platform has wide distribution users than SNS and relatively closed social graph unlike open SNS. MIM uses message as interaction tools, which has immediacy and directivity compared with news feed of SNS. Also MIM has complicated examination process and high commission and closed platform structure by being subordinate to OS platform MIM as SNG platform has limitations as low profitability and complicated examination process and social graph expansion and spam message. Nevertheless, MIM optimized to mobile environment has various users and convenient formation of social graph. And MIM expected to play a role of a bridgehead in domestic SNG advance to overseas mobile market. As a result of this analyze, this thesis extracted three development direction of MIM-based SNG. MIM-based SNG should consider the loyal high age group, and utilize social graph in small group and messaging service that has immediacy and directivity. This thesis discussed focusing on MIM as SNG platform. I expect that better study results will come out with continuous study for the functions and characteristics of various platforms.; This thesis is basically focused on several problems as Mobile Instant Messenger(hereinafter referred to as the MIM) is being used as a simple marketing channel when developing Social Network Game(hereinafter referred to as the SNG) based on MIM. The main purposes of this thesis are to examine possibility, significance and limitation of MIM and suggest the development direction of MIM-based SNG For this, this thesis first defined the components of SNG platform as social graph, interaction tools and platform structure by explaining the relationship between SNS and SNG. MIM as SNG platform has wide distribution users than SNS and relatively closed social graph unlike open SNS. MIM uses message as interaction tools, which has immediacy and directivity compared with news feed of SNS. Also MIM has complicated examination process and high commission and closed platform structure by being subordinate to OS platform MIM as SNG platform has limitations as low profitability and complicated examination process and social graph expansion and spam message. Nevertheless, MIM optimized to mobile environment has various users and convenient formation of social graph. And MIM expected to play a role of a bridgehead in domestic SNG advance to overseas mobile market. As a result of this analyze, this thesis extracted three development direction of MIM-based SNG. MIM-based SNG should consider the loyal high age group, and utilize social graph in small group and messaging service that has immediacy and directivity. This thesis discussed focusing on MIM as SNG platform. I expect that better study results will come out with continuous study for the functions and characteristics of various platforms.